Lagu is the world’s first beach-friendly beach blanket.
Unlike ordinary towels, Lagu repels sand (it is sand-proof, sand just doesn’t stick to it, even when wet!), allowing you to lay with ease while also conserving the beach. Its unique linen blend is allergen-free and has quick-dry properties, allowing you to towel off after a swim and keep fresh for repeated use.
Friendly to both you and the beach, Lagu is the only beach blanket you’ll need for your life on the sands.
The Story of Lagu
Every year, millions of people take trips to the beach for fun and relaxation. However, with each passing year, shorelines at our beaches are inching ever closer. While global climate change and rapid development are the obvious culprits, another less apparent factor plays just as big a role in sand depletion – people. A university study estimates that every beach-goer unintentionally displaces at least three handfuls of sand per day. The rate of natural sand replenishment in beaches simply cannot keep up. Lagu aims to be part of the solution by offering a beach-friendly alternative to the ordinary beach towels. By using Lagu, beach-goers can help keep sand on the beach instead of clinging to towels where they are washed away in our laundry, never to be returned to the beach.